Digital Marketing
AI In Digital Marketing: 8 Must-Have AI Tools for Digital Marketing Agency

AI In Digital Marketing: 8 Must-Have AI Tools for Digital Marketing Agency

For the past few years, AI (Artificial intelligence) has gained huge popularity and is spreading rapidly all over the world. AI tools have completely changed the scenario in the IT sector as well as in other sectors. They have brought about a revolution in technology. 

AI has a great impact on Digital marketing. In this field, the role of AI tools has been increasing continuously. Companies or Digital marketing agencies that are totally based on the internet know the role of such tools and are leveraging them. There are lots of AI marketing tools present, which can significantly aid businesses in boosting their productivity and getting the most out of their efforts. 

At present, investing in such tools won’t be a bad option for digital marketing agencies or companies. By utilizing them for their work, they can finish their tough chores ahead of time. Deep dive into this article to learn about the must-have AI tools for digital marketers. 

Best Overall AI Digital Marketing Tools

Digital marketing is an ever-evolving field; therefore, there is a need for technologies or tools that can help digital marketers tackle new challenges and drive traffic to their websites. For this, nothing is better than AI. Marketers can use AI in several ways, such as to understand customer sentiments and conduct competitive analysis, to stay ahead on the SERP. 

Not only this, they can do a lot more things with generative AI for their business. As a digital marketing agency or freelancer, if you’re not aware of these tools, then you’re making a huge mistake in your digital journey. To stand out from the crowd and stay ahead of your competitors, it’s vital to use these amazing AI tools. 

Let’s see the best AI tools for digital marketing.


[1] Sprout Social

The AI capabilities of Social Sprout make it one of the easiest-to-use marketing tools on the market right now. Sprout handles a variety of marketing functions, including social media and customer service, as well as digital marketing and competitive intelligence. For social media scheduling and optimizing marketing workflows, this tool is incredible.


[2] Jasper

Jasper is one of the best tools for copywriting. It assists you in streamlining the writing process using generative AI. It includes templates for creating marketing content such as landing pages, emails, and blog posts. It has 11,000 fonts, 2,500 categories, and 25 languages to choose from. 

[3] Writer

Writer is an amazing tool to collaborate on content. With its help, you can transform your writing into professional and precise content. It provides you with grammar and clarity suggestions, through which you can improve your writing skills and write error-free content. For writing killer SEO-friendly blog posts in minimal time, this tool is amazing. It’s also among the free AI tools for businesses. However, by purchasing its plan, you can avail of its extended functionality.  


[4] Surfer SEO

Want to rank your web pages in the first position on the Search engine result pages (SERPs)? Consider using Surfer SEO. This tool is amazing for improving the content quality of your web pages. With its help, you can compare your content with the top-ranking page content and get useful insights to take over your competitors. Moreover, this tool gives you valuable suggestions for optimizing your content for SEO. 


[5] Moz Pro

Moz Pro is a must-have AI tool for digital marketers and digital marketing agencies. By utilizing this tool, businesses can improve website rankings in search engines. This tool analyzes your website using multiple data sources and gives suggestions on how to boost your brand’s SEO. With its help, you can easily find effective keywords to target and create wonderful content for your website. You can get advice on how to create a website’s title and meta tags.


[6] Hootsuite

Hootsuite is one of the best free AI tools for social media. It helps you generate captions for your social media posts with the help of a free caption generator. Hootsuite also provides you with a writing tool called Owly Writer AI that assists you in tailoring social captions, generating content based on a link, generating post ideas, and more. 

[7] ShortlyAI

ShortlyAI is a top-notch AI tool that helps small businesses with copywriting. This tool allows you to write short-form content such as tweets, captions, SEO meta elements parts, and product descriptions. By utilizing it for your business, you can tailor content for any social media network like Facebook, Instagram, and Twitter.

[8] ChatGpt

ChatGpt is the most popular AI tool right now. For a digital marketing agency, it’s like a gift from God. If you are aware of industry trends and new technologies, then you must have heard the name ChatGPT. From writing SEO-friendly content to generating blog topics, you can do almost everything with the help of this tool. Some of its primary uses are:

  • Generating Code
  • Debug Code
  • Describe difficult concepts
  • Diet Planner
  • Story Writer 


AI tools and technologies are the future of the digital world. Without leveraging them, industries can’t carry on their businesses for the long term, especially businesses that are based on the Internet. These AI tools have changed the way of working in digital marketing agencies, making it more convenient and productive. Companies that have already utilized these incredible tools for a long time are witnessing great upliftment in their businesses. 

Also, are you looking for a digital marketing agency that gives you an overall 360-degree view of what digital marketing strategies and services are; then Ranker1 has a team of digital experts to help you rank on top of the search engines. 

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